Our senior team of highly experienced, talented individuals have formed a tight-knit unit that’s focused on ensuring the success of free2 as an extremely innovative and responsive FinTech enterprise.

Paul Lindsay.

Founder and Chief Executive Officer

Paul has worked at the most senior levels in FinTech for over 30 years and has a strong track record in delivering shareholder value, as well as building successful management teams.

Previously, Paul was instrumental in setting up the first UK consumer comparative supermarket and he founded The Exchange – the original UK trading platform for IFAs and insurers.

Jamie Robinson.

Chief Capital Officer

Jamie is a highly experienced financial services professional with over 25 years’ service in investment banking, venture capital and private equity.

Previously, Jamie was a senior adviser to Apollo Global Management on European Life Insurance, and for 19 years, he was a senior MD at UBS in a range of client-facing roles.

Peter Hunt-Sharp.

Chief Financial Officer

Peter has over 20 years’ experience as a qualified Chartered Accountant and has a background in finance, consulting and strategic planning within financial services.

Previously, Peter worked in senior positions at Barclays in the UK, Canada, Singapore and Australia.

James Rolfe.

Credit and Compliance Director

James is a dynamic senior professional with extensive experience within venture capital, private equity and early stage business leadership including the securing of funds from numerous national and international sources.

He is a qualified Independent Financial Advisor and a Pension Transfer Specialist.

He is now working to ensure good risk management and compliance sits at the core of free2’s business, giving clients and shareholders the re-assurance that the company will strive to set a new standard in its chosen markets.

Nick Baker.

Chief Marketing and Innovations Officer

Nick has over 30 years of strategic marketing experience, working with and for financial services organisations and start-up businesses.

Previously, Nick was Marketing Director at Barclays Retail Investment and Chief Executive Officer at Bakehouse Communications.

Ben Alud.

Chief Technology Officer

Ben is a senior technology professional, with 30 years’ experience in FinTech and financial services, covering start-ups, SMEs and corporate environments, including roles as CTO for Post Office Money and First Rate Exchange Limited.

With a background in developing and driving IT and Digital Strategies to transform businesses, Ben has a strong track record of applying cutting-edge technology to disrupt highly regulated markets.

Jason Sparrow.

Chief Distribution Officer

Jason has over 30 years of Financial Services distribution experience, working across diverse markets including; banking, finance, assistance, insurance and memberships. He has extensive product development and relationship management experience.

His track record includes significant periods of working creatively to deliver new sales solutions in existing markets and working closely with disruptors. He is also skilled at the implementation of substantial account management growth through multi-sales strategies.

Previously, Jason was Sales Director at AXA Partners.

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