Our free thinking approach


We aim to help people achieve more from life over 55. To do that, we plan to develop a wider range of bespoke financial solutions especially for them.


Our commitment is to use our fintech heritage and expertise to improve our customer service, enhance our efficiency and increase the attractiveness of our carefully designed products and services.



free2's story so far


The Over 55s Unsecured Loan

For people receiving annuities or final salary pensions, we’ve designed a new way to access capital from spare pension income where retaining home equity is important.

More about the Over 55s Unsecured Loan.


Equity Release Advice Service

For people willing to use the equity in their home, we’ve introduced independent financial advice to help them choose how to release equity in the best way for them.

More about our Equity Release Advice Service.


Learn and discover

For people wanting to learn more about managing money over 55 – we’ve developed a range of learning and development resources.

Visit our Learn & Discover Centre.

A new way to access lump sums for people with annuities

In 2015 the government introduced "pension freedoms", this allowed thousands of people the freedom to use their pensions the way they want to, so enjoying more flexibility and choice.


At free2 we saw that these freedoms did not extend to people with annuity contracts and final salary pensions because, once in payment, there was no option to cash-in or withdraw lump sums from them. If you’re approaching retirement and you have a guaranteed pension, you might be tempted to transfer to a flexible scheme, where you could be giving up valuable benefits to access flexibility. 


That’s why, we’ve worked in close partnership with lenders who understand the over 55s market to design the Over 55s Unsecured Loan. It’s a fresh alternative to existing, more familiar options such as equity release, drawing down taxable sums from a flexible pension, or using your savings and investments.  Find out more.




Our approach to equity release

We know a lot of people want to their minimise outgoings in retirement and improve their access to a lump sum, using the hard-earned equity built up in their homes. That’s why we introduced the free2 independent Equity Release Advice Service. Find out more. 


An Equity Release specialist will scour the whole UK market to find the best solution if you’re happy to use some of your home equity to raise a lump sum. And if equity release isn’t right for you, they’ll try and recommend an alternative solution to help you meet your plans in retirement.




Because we never stop learning

We’re committed to helping our customers and visitors learn more about ways to manage their finances when they reach 55 and over. We’re working with leading experts in the market to produce guidance material delivered in traditional and more innovative formats.


For example, our recently launched podcast series that we sponsored, called “freethinking finance”. It’s a set of 6 easy-to-listen podcasts featuring Chartered Financial Planners discussing the key financial issues, challenges and opportunities faced by the 55 plus age group. 


Visit our Learn and Discover Centre.




Our values

We’re here to rethink financial services for the over 55s, create change, and bring innovative offerings and fresh alternatives to the market.


Thinking Differently

Over 55 is not old in our book, so we won’t treat you like you are. We’ll always talk to you as a real person and embrace a free thinking approach to the design of our products and services.

For example, the Over 55s Unsecured Loan gives you a new choice for financing significant plans. For added peace of mind, we’ll wipe off any unpaid amounts should you die before the loan is repaid. For the free2 Equity Release Advice Service, an Equity Release Adviser will scour the UK market to recommend the best product to meet your needs. 


Acting responsibility

When you borrow through free2 we’ll do everything in our power to make sure you are comfortable making the final decision.

For example, before you take out the Over 55s Unsecured Loan, we’ll talk for about 10-to-15 minutes to make sure that you understand and are comfortable with the loan terms, that you’re not being pressured to take out the loan, and that you understand your commitment to making repayments. Rest assured, this is not a sales call, it’s part of our ‘gold standard’ approach to responsible lending.


Inspiring progress

Many of our team are over 55 and have similar plans and aspirations like you. Whether it’s requests from children to be ‘the bank of mum and dad’, meeting the needs of older parents requiring care, or doing something amazing for ourselves, we’re living the life and want to help our customers do more.


Supporting learning

Provided it’s comfortably affordable and used judiciously, we believe borrowing could play a valuable part of financial planning in later life, alongside other important plans. So, if you have over-provided for your retirement, if you own your own home and are looking at using a lump sum, then you may wish to look at borrowing in a different light. We’ve published a free guide and sponsored a podcast series about managing your finances. All part of our ongoing series covering a variety of relevant ‘over 55’ subjects.


What service do you require?


Keep your equity

Loan calculator

Release your equity

Equity release calculator